Anticipatory Charm

I listened to a podcast the other day and heard a term that got me thinking. Anticipatory charm. It was used in a conversation about the difference between wanting to do something and


Wordsmithing is not a 4-letter word. In fact, according to Oxford and Merriam-Webster, it’s not a word at all! But let’s assume for a minute that the circles I run in


I have a theory. Ok it's less of a theory and more of a question I've been asking myself. With all the personalized experiences we engage with regularly -

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